The insane amount of traveling I've done this Summer has started to take its toll on my appearance (I've crossed the coasts twice in the last three weeks). Strict airline regulations have me carting around trial-sized samples of products that, while fun to try, are not my actual favorites. I always find solace in the fact that one of my top conditioners, Pantene Pro-V Fortifying Deep Fortifying Treatment ($5), is cheap enough to repurchase in every city. But one recent jet-lagged night, I couldn't find it in the drugstore and instead picked up the brand's new Beautiful Lengths Conditioner, partly because it supports Pantene's great anticancer campaign, and partly because I'm curious if I really need to add a new qualifier to my hair type: color-treated, wavy, dry, and . . . long?
For the full review,
Short answer: Not really. Pantene Beautiful Lengths Conditioner is fine, but it's no Deep Fortifying Treatment, and it certainly doesn't seem to be doing anything for my split ends. The Beautiful Lengths line uses Aquacurrent Science, inspired by the Nobel-prize winning discovery of aquaporins, which purport to prevent the hair shaft from swelling with water (which can cause breakage). There are plenty of other ingredients that may help keep long hair healthy (polymers, silicones, a surfactant called BT-MAC), but nothing that wouldn't also help keep shorter hair healthy, too. The scent is inoffensive and the creamy texture is average for those with dry hair (the fine-haired often complain that Pantene products sometimes leave buildup). But even for my parched hair, Beautiful Lengths Conditioner was so unremarkable that after a few days, I absently reverted back to my free hotel conditioner.
I love Hilary Swank (the line's celebrity spokesperson, who herself donated eight inches of hair on national television), I looooooove Danillo (Pantene's rocker celebrity hairstylist who works with Beautiful Lengths), and I love supporting a good cause like cancer research and providing free wigs to women who have so courageously fought for their lives. But for now, I'm going to keep saving up for October — Breast Cancer Awareness month — when every line comes out with limited-edition irresistible pink packaging. And I'll still be searching every town from Toledo to Tel Aviv for Deep Fortifying Treatment. Why mess with a good thing?