Skip Nav
Jennifer Lopez
How Jennifer Lopez Remains an Age-Defying Unicorn
Gigi Hadid
This Gigi Hadid Makeup Tutorial Is Equal Parts Impressive and Insane
Beauty Diversity
10 Black Beauty Innovators Who Are Breaking Down Racial Barriers

Republican Senator's Wife Wants You to Blow, Go

Republican Senator's Wife Wants You to Blow, Go

Infomercials are always trying to sell us on gadgets we really don't need, and the latest to catch my eye is the Blo & Go ($29.99). Former model Laurie Coleman, who is married to Republican senator Norm Coleman, created the hair dryer holster to help her blow-drying go more quickly. The device, which attaches to flat surfaces, is meant to make blow-drying go faster while sparing your arms from the crippling tiredness that results from hairstyling. (In all fairness, this could be a legitimate concern for some older people with weak arms, but for most of us, is blow-drying that physically taxing?)

The Washington Post got a kick out of the name in an article about the Blo & Go, pointing out the sexual undertones of the name:

"I didn't think of that," she says. And then she goes further to point out that the name wasn't even her idea. It came out of a committee. It was all in the brainstorming, during which "Freedom Styler" was rejected. And so it went: You get your hair blown out. You need a blowout. You get blown . . . out. And then you go. Bingo: "Blo & Go!"

I think the Post is stretching a little bit with its innuendo findings — I'm more amused by the six-armed model in the infomercial — but maybe I'm a Pollyanna. This product isn't for me, and some consumers may be turned off (or turned on) by Colemans' conservative social values. But overall, I'm left wondering: Who would buy this? Would you?

Around The Web
Men Dyeing Their Hair Gray Trend
Celebrity Hair Changes on Instagram | 2016
Beyonce Hair and Makeup Super Bowl 2016
Drybar Blowout Tips
Tips to Make Your Blowout Last
Pantene Super Bowl Commercial | 2016
How to Make Your Blowout Last

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

Join The Conversation
lizlee89 lizlee89 7 years
wow...
JaimeLeah526 JaimeLeah526 7 years
I doubt that it would work at making things easier. It seems like it would be annoying to mess around with.
chiquita29 chiquita29 7 years
Nah, if someone gave it to me as a gift or something, i'd give it a try. But I wouldn't blow $30 on one. No way.
Hanna1117 Hanna1117 7 years
Having thick hair...and hating to blow dry...makes me want to buy it, but not for $29.99. Maybe $19.99.
emalove emalove 7 years
Not something I'd ever need...
stephley stephley 7 years
I actually do get tired holding the blow dryer (slight case of MD) but this wouldn't help because I'd either be trying to angle the dryer to reach different parts of my hair or angling myself to the dryer - and I dry my hair upside down to try and pretend it has some volume. If I was going to change dryers, I'd probably try an old-fashioned bonnet type and sit still for a few minutes.
stephley stephley 7 years
I actually do get tired holding the blow dryer (slight case of MD) but this wouldn't help because I'd either be trying to angle the dryer to reach different parts of my hair or angling myself to the dryer - and I dry my hair upside down to try and pretend it has some volume. If I was going to change dryers, I'd probably try an old-fashioned bonnet type and sit still for a few minutes.
brittanyk brittanyk 7 years
Alison, lots of people don't buy certain products for political reasons or political affiliation. I knew people who wouldn't buy Heinz ketchup back when Kerry was running because his wife was supporting him. Odd, but true.
Alison-L Alison-L 7 years
I could see how it would be nice to have your blowdryer hand free to help in styling or holding a mirror to see the back of your head. Why would someone base the purchase of this product based on the political affiliation of the creator's husband? I actually think it was idiotic for bella to comment on it in this post.
bigestivediscuit bigestivediscuit 7 years
The "Freedom Styler"??? Was that supposed to be like, Freedom Fries? Nah, I'm sure it was just a reference to the "freedom" of not having to hold your hairdryer ... still this product belongs on infomercials at 2:00 a.m. and not in stores.
ThePerfectScore ThePerfectScore 7 years
why would you need this? What Idiot can't hold a blow dryer? Altho the Idea about people with arthritis using it is good.
bffbbf4fun bffbbf4fun 7 years
Drying my hair is my absolute-least-favorite thing to do in the morning, so a product like this would be a blessing. My hair is long and thick, and standing there with my arm up drives me nuts! I don't think her husband's political affiliations should have any effect on the product- it's a just hair product!
carhornsinapril carhornsinapril 7 years
i've actually seen this before. i would use it, but i wouldn't buy it. i think it's actually pretty hard to get the air flow angled properly when you're blowing out your own hair... maybe i'm just bad at it. :)
Lovely_1 Lovely_1 7 years
hahaa not a bad idea.
Latest Beauty
X