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Republican Senator's Wife Wants You to Blow, Go

Republican Senator's Wife Wants You to Blow, Go


Infomercials are always trying to sell us on gadgets we really don't need, and the latest to catch my eye is the Blo & Go ($29.99). Former model Laurie Coleman, who is married to Republican senator Norm Coleman, created the hair dryer holster to help her blow-drying go more quickly. The device, which attaches to flat surfaces, is meant to make blow-drying go faster while sparing your arms from the crippling tiredness that results from hairstyling. (In all fairness, this could be a legitimate concern for some older people with weak arms, but for most of us, is blow-drying that physically taxing?)

The Washington Post got a kick out of the name in an article about the Blo & Go, pointing out the sexual undertones of the name:

"I didn't think of that," she says. And then she goes further to point out that the name wasn't even her idea. It came out of a committee. It was all in the brainstorming, during which "Freedom Styler" was rejected. And so it went: You get your hair blown out. You need a blowout. You get blown . . . out. And then you go. Bingo: "Blo & Go!"

I think the Post is stretching a little bit with its innuendo findings — I'm more amused by the six-armed model in the infomercial — but maybe I'm a Pollyanna. This product isn't for me, and some consumers may be turned off (or turned on) by Colemans' conservative social values. But overall, I'm left wondering: Who would buy this? Would you?

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