Of the 14 colors available, I tried Alabaster, the lightest shade. At first I thought it might be a little too light for my skin tone, but it ended up being a pretty decent — but not exact — match. I probably could have used a slightly darker, warmer shade, but the Alabaster was neither ashy or mask-like. This foundation definitely has a strong cucumber smell when you first put it on (it's formulated with cucumber water, rose hip, and jojoba extracts), but the scent fades away after a while.
A cross between a tinted moisturizer and a thick and creamy consistency, Natureluxe blends in smoothly, taking a minute or two to set into the skin. But once it settles, you'll get medium-to-full coverage with a semimatte finish. Also, after a full day of wear, I also had minimal caking and fading. And that's exactly the reason I like this reasonably-priced foundation so much; it allows your skin to still shine through without that flatness that many fuller-coverage foundations provide.