Skip Nav

Review of Estee Lauder Pleasures Bloom

Estée Lauder's New Fragrance Is Bloomin' Lovely

While Estée Lauder fragrances are uniformly nice, many of them just smell like they're designed for a woman who's a bit more mature. Imagine my shock, then, when I spritzed on the brand's new Pleasures flanker, Pleasures Bloom ($52), to discover that it's eminently fresh and quite youthful.

Bloom is a fruity floral, like most scents for young women, and there's nothing artificial about the aroma. In fact, it smells a heck of a lot like one of my favorite scents, Hanae Mori Butterfly ($90), although a little less sweet and rich.

Bloom opens up with a soft burst of honeydew melon, followed by a round peony note that complements it nicely. Then, it settles down into a honeyed peony that wears close to the skin. It's not super complex, but it's distinctly pretty. And if you love Butterfly, it's a nice lower-priced alternative.

Latest

Download our Fashion Week app!

Go to App Store
+