Bloom is a fruity floral, like most scents for young women, and there's nothing artificial about the aroma. In fact, it smells a heck of a lot like one of my favorite scents, Hanae Mori Butterfly ($90), although a little less sweet and rich.
Bloom opens up with a soft burst of honeydew melon, followed by a round peony note that complements it nicely. Then, it settles down into a honeyed peony that wears close to the skin. It's not super complex, but it's distinctly pretty. And if you love Butterfly, it's a nice lower-priced alternative.