I also like that the eye shadows inside aren't tiny, and that it comes with a double-ended shadow/liner brush. The shades in the palette are all browns and neutrals, which should work for most people, too. If you've been thinking about buying more neutral shadows, definitely check it out next time you're in Target.
I'm a sucker for smart, pretty packaging, so right now this new Jemma Kidd City Chic I-Kit ($22) is one of my favorite things. Instead of opening on an external hinge like most palettes, you depress one end of the cover and it pops open. The palette art is cute, and the whole thing is petite and slim enough to slip in a small bag.