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In Search of the Perfect Foundation

Aja Mangum, an editor at New York magazine, loves beauty; she just doesn't enjoy the stress of shopping for it. As a woman of color, she set out to find foundation and concealer that would match her skin. Without revealing her identity as a beauty editor, she visited more than a dozen makeup counters in search of something that worked.


She went to Chanel, YSL, Bobbi Brown, T. LeClerc, Too Faced, and the list goes on. With the exception of Prescriptives and MAC, she found nothing. She writes:

Everyone was lovely, everyone tried, everyone has good intentions. YSL, Chanel, and Nars are launching darker shades later this year. Bobbi Brown can’t put a timetable on their latest. Still. Makeup shopping is supposed to be fun, but getting rejected time after time made this the most emotionally draining story I’ve ever done.

Finding a foundation match isn't easy for most women, but it's especially difficult if certain beauty lines don't have any choices for your skin tone. While I'm glad that some brands are deepening their variety—no pun intended—it's still remarkable that in a city as big as New York, Mangum wound up depressed by the lack of options.

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