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Sephora Launches Kiosks at JCPenney

JCPenney might not have the trendiest reputation, but thanks to the addition of Sephora to its lineup in 2006, the long-running department store became a little cooler. The only problem is that the store-within-a-store concept is only found in about 150 JCPenney locations, a small amount considering there are just over 1,000 JCPenney stores in the country.

Sephora fans, get excited. Currently, Sephora is testing out beauty vending machines in 20 smaller JCPenney stores that don't have the store-within-the-store locations. The vending machines, operated by ZoomSystems, are similar to the ones you often see in the mall for Proactiv Solutions. They'll include 50 of Sephora's most popular products, including Korres, Dior, Bare Escentuals, and Philosophy. (Dior at Penney's! Can you believe it?) We'll have to wait and see how the program plays out, but in the meantime, I'd love to know your thoughts.

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