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Should This YSL Perfume Commercial Have Been Banned? 2011-02-02 11:10:00

Should This YSL Commercial Really Have Been Banned?

The UK's Advertising Standards Authority (ASA) has banned a commercial for YSL's Belle D'Opium fragrance for "appearing to simulate injecting drugs." All because the model in the commercial runs her finger up one arm and eventually seizes her body, actions the ASA says could be interpreted as drug related.

YSL, of course, says the choreography is simply meant to seduce the viewer and showcase the perfume's intense nature. Maybe I'm blind, but the most objectionable thing I see in this commercial is some major sexyface. Plus, if they think that the motion from the video is really what injecting drugs looks like, I think maybe it's time for a private screening of either Trainspotting or Requiem For a Dream. Should this ad have been banned? Check out the commercial (no sound needed) after the jump.

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Join The Conversation
alexask alexask 5 years
what?
Burkina Burkina 5 years
It was not what I expected. I thought it would be syringes all over the place like you said Miriam. Seems harmless to me.
Miriam-Lacey Miriam-Lacey 5 years
I'm so glad you guys agree! I saw this and was like "Huh? What about drug injecting? Don't you smoke opium anyway?" I mean, I know heroin is an opiate too, but still. I was expecting her to be using syringes all over the place, and instead all I got was an interpretive dance montage.
ModernGraceKelly ModernGraceKelly 5 years
Oh, this is the basic commercial. I thought maybe the UK had a new one. It's the best perfume commercial I've seen in a long time... I still say they should be more concerned over dental care. Although it has gotten quite better than it used to be.
Ladyseven Ladyseven 5 years
Are they talking about the bit where she points at her arm? If THAT'S simulated drug use, then my old modern dance teacher is a huge junkie. (fyi: she's just "new age-y")
klwonder klwonder 5 years
are you KIDDING me? If MTV can air "Skins" there is absolutely no reason on this planet as to why this commercial shouldn't be run. I am struggling to understand the ASAs reasoning here.
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