If you're a fan of Shu Uemura's cleansing oil and gorgeous artist collaboration palettes, take a deep breath and sit down. L'Oréal, Shu's corporate parent, has decided to pull the brand from US stores.
The brand wasn't in financial or any sort of other trouble; L'Oréal has simply decided it wants to focus on its luxury brands that have a bigger market share already. The exit for Shu Uemura products is expected to take place relatively slowly over the next several months, with no set date for a final exit. In the future, Americans will be able to buy products on the Shu Uemura website. I'm disappointed that a healthy brand with unique products is being slashed this way. What do you think?