When it comes to being the face of a brand, Sienna Miller is typically more "fashion industry" than "beauty industry" — until now. Today, WWD reports that the 27-year-old Sienna has just been tapped to be the face for a new fragrance from Hugo Boss.
Boss Orange, as it's so been named, will launch in May, and it will be the fourth Boss scent from the Proctor and Gamble line. No word on the aroma, but my instincts are pointing to all directions citrus on this one. Of the forthcoming TV and print campaign, Miller said that the atmosphere was "relaxed and lighthearted…with lots of running around and laughing."