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Smurfette Makeup by Too Faced

Coming Soon: Too Faced Smurfs It Up

Retro cartoons are increasingly popular within the makeup world — just witness the buzz around the forthcoming Hello Kitty collection for MAC. With its launch of a Smurfette collection, Too Faced is hoping to delight fans of the Smurfs before the live-action movie wraps up. WWD reports that the Too Faced collection will feature face powder, eye shadow, lip gloss, and liquid eyeliners. The items, heavy on blues, pinks, and lavenders, will land in stores later this month.

This might be smurfy news for some, but I'm going to pass on this collaboration. Even as a kid, I thought the story of Smurfette's genesis is as sexist as they come: Gargamel creates Smurfette to seduce and destroy the all-male Smurf clan. Alas, her dark hair, "big nose" and simple smock are not pretty enough to do so. Papa Smurf comes along, works his magic, and poof! Smurfette is, as Papa says, "new and improved" with long blond hair, a smaller nose, a shorter dress, and high heels. So, while it's just a cartoon and the Too Faced collaboration is meant to be fun, it's safe to say that Smurfette and I have some baggage to work through.


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