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Soon, Men Everywhere Will Smell McDreamy

Man, is Avon on fire or what? First it announces an Ungaro fragrance deal, then a Marimekko makeup collection, and now it's getting up close and personal with McDreamy. The brand has signed Patrick Dempsey to a fragrance deal, meaning that he'll not only smile pretty for advertisements, he'll also be involved in the development of the scent itself.

Jillian Dempsey, his wife of nearly nine years, is Avon's Global Creative Color Director, which probably made the deal go smoothly. In a completely smooth and entirely natural-sounding statement, Dempsey said:

"This is an extremely exciting opportunity for me to work with Avon, a brand I have long respected as a global powerhouse with a lot of heart and soul. The brand reaches every corner of the globe with more than just high quality products; it creates economic empowerment for women through its earning opportunity, and has an excellent reputation for corporate philanthropy through their Avon Foundation. My wife Jillian has enjoyed her experience working with Avon, and I look forward to joining the family as well."

The yet-to-be-announced fragrance will debut in November, so expect a full-on Dempseyfest around the time that Grey's returns for a new season. You know, every time I post about Avon, someone complains that it's a dorky company — but I think that argument is getting harder to make, no?


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