Burberry Brit is taking a step outside its usual comfort zone with the release of its latest men's fragrance: Brit Rhythm. And that's immediately apparent in the first taste of Rhythm's campaign, which stars British musician George Barnett of These New Puritans and British actress Suki Waterhouse — who also happens to be dating Bradley Cooper. Inspired by music, the ad campaign for Brit Rhythm evokes the adrenaline and energy of a packed concert. Waterhouse and Barnett make their way through the crowds to the stage, while images of Brit Rhythm's bottles flash across the screen. Watch the sexy new commercial above!