Skip Nav
Sophie Turner
Whoa! Sophie Turner's Hair Now Makes Her Look Like Daenerys
Skin Care
This Is the 1 Product You Need to Remove Stubborn Longwear Lipstick
Beauty Tips
Answered: What, Exactly, Is Cellulite?

Target Expanding Multicultural Beauty Offerings

Coming Soon to Target: Even More Multicultural Beauty

Target is stepping it up when it comes to beauty. The store is expanding its multicultural offerings in hair, makeup, and skin care in nearly half of its locations. In some stores, WWD reports, the updated diversity initiative will reach over 36 feet of shelf space — up from only eight feet not too long ago. Featured brands include Shea Moisture, Mixed Chicks, Camille Rose Naturals, The Jane Carter Solution, Milani, Iman, Moco de Gorila, Shea Radiance, and Tio Nacho. The items are budget-friendly, too, ranging from $3 to $22. It's clear that Target is reaching out to a multicomplected, multiethnic, and multifaceted beauty base — and we love it.

Image Source: Shutterstock
Around The Web
Join The Conversation
Sophie Turner With Blonde Hair
Huda Beauty Liquid Matte Lipstick Review
Starbucks Changes Hair Code
Signs You're Obsessed With Target
Best Things to Buy at Target
Sunscreen Spray Booth Machine
Star Trek Barbies

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Beauty
X