Taylor Swift has a brand-new gig to go with her supposed new beau, Jake Gyllenhaal. The 20-year-old singer just signed on to create a fragrance with Elizabeth Arden that will be released this time next year. When asked what motivated the deal, Taylor said, "I have always loved how fragrance can shape a memory . . . Lately I've been having fun experimenting with combining some of my favorite scents, so I'm really excited about working with Elizabeth Arden to develop my own unique fragrance." It's good to know that Taylor wants to be involved with the creation of her new scent, but with the celebrity fragrance market so over-saturated already, does that make you any more likely to give it a sniff when it debuts?
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