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Think Pink: Essie Pink Is Powerful Nail Polish

New from Essie Cosmetics is a special, limited-edition nail polish created in support of Breast Cancer Awareness Month. The color, Pink Is Powerful ($7) is a pale, shimmery sheer pink intended to inspire hope. 10% of the profits from Pink Is Powerful will be donated to the Entertainment Industry Foundation's Women's Cancer Research Fund throughout the month of October. So go ahead, indulge and paint your nails this pretty pink and help support breast cancer patients, awareness and prevention.

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Join The Conversation
Sara-Rose Sara-Rose 6 years
Just got it- it's totally fabu!
JaimeLeah526 JaimeLeah526 8 years
10% is nothing. Basically it just increases profit for the company. It's such a shame that people fall for that.
emalove emalove 8 years
Love Essie, my favorite nail polish brand. I'll have to pick this shade up!
tati33 tati33 8 years
i like essie..but i'm with ashcwebb..more pink nailpolish.. :P
Lovely_1 Lovely_1 8 years
More pink nailpolish! I like it tho!!!
aimeeb aimeeb 8 years
Very pretty color!
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