You know that crisp scent that only comes from a thorough housecleaning with Pledge or Murphy's Oil Soap? That's exactly the feeling I get when using Tom's of Maine Daily Moisture Natural Beauty Bar Soap ($3) — on the body, of course. The aroma can be described as fresh and enticing, lighting up your entire living space with its bright fragrance. Olive oil and vitamin E hydrate, leaving your skin soft, not taut, like some soaps do. It's called a beauty bar, after all. And because it's free of artificial and synthetic ingredients — meaning it doesn't have a fake, perfume-y scent or dry out your skin — Tom's of Maine has raised the bar with this gentle cleanser.