We're proud to present the following post by celebrity makeup artist and Vanitymark Cosmetics founder, Brett Freedman.
I don't know anyone that doesn't have a mix of department store and drugstore cosmetics in her bag. Makeup artists, too, pull from both sources for their arsenal. It used to be that drugstore brands were obviously lower-watt than their larger price-tagged friends. These days the line is blurred. With many higher- and lower-priced brands owned by the same companies, the drugstore lines have benefited from creamier textures, higher pigment count, and of-the-moment shades.
For me, I generally stumble on a drugstore product when I'm traveling and need to grab something quick. What keeps me coming back for more? A unique shade, usually. A fab finish runs a quick second, and third is texture. Here are some of my favorites, all under $10.
Photo courtesy of Vanitymark Cosmetics