Dr. Fredric Brandt (yep, that Dr. Brandt) participated in the study and was pleased with what he saw, saying that the gel "represents a natural evolution in the treatment regimen, which will appeal to a whole new segment of patients." The treatment is supposed to be especially good for people with crow's feet or hyperhidrosis (excessive sweating) because the multiple injections required to treat both areas often cause bruising and discomfort. Do you think a topical gel would be a hit?
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If you'd consider getting 'toxed if only it weren't for the whole needles-in-your-face thing, you may not have to worry about that much longer. A company called Revance has completed Phase 2 testing of a topical botulinum A toxin gel. A doctor simply applies to your skin and then wipes off after it's sunk in.