Tory Burch has joined the ranks of multifaceted fashion brands with the addition of fragrance, color cosmetics, and body care to her repertoire that just launched online today . The designer has thought long and hard about her beauty venture, putting a lot of her personal touches on the project. "I was going for tomboy meets feminine," Burch told WWD . "I wanted the vetiver because not only did my father wear it, I did, too, and so did my brothers." The perfume is a mix of zesty top notes like grapefruit and mandarin that melts down into a floral jasmine and tuberose. It finishes with her family favorite, vetiver, and sandalwood. In addition to a spritz, the scent also comes in solid form.
Typically, designers first get their feet wet with a fragrance then might move on to cosmetics (take Marc Jacobs and Michael Kors for example). But Tory is jumping in all at once. On Sept. 25, she will also release a sampling of cosmetics, including a neutral lipstick, a rosy lip and cheek duo, a bronzer/blush palette, and a retractable brush. "I wanted to do a capsule that was quick and easy," Burch said. "I don't have a lot of time to get ready in the morning, so we did a lip and cheek in one — that's how I often do it; I'll put lipstick on my cheeks [as blush] if I only want to bring one thing out with me." Burch will also launch a body cream, lotion, shower gel, and candle at that time (yes, she has been quite busy). Prices range from $32 for the lipstick to $150 for the solid perfume. The perfume and cosmetics are both wrapped in vintage-inspired packaging in Burch's signature orange and gold hues. You can order the perfume and preorder her makeup products now at toryburch.com .