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US Polo Association Cannot Use Logo Similar to Ralph Lauren's Polo Fragrance 2011-05-17 12:37:15

Whoa, Nellie: US Polo Association Goes Head to Head With Ralph Lauren

Would you be confused by these two logos? On Friday, a New York federal judge seemed to think so, ruling that the US Polo Association (USPA) cannot use a horse-and-rider image, along with the word "polo," when marketing its own fragrances.

The reason? The similarities to Ralph Lauren's Polo fragrance line would cause consumer confusion, not to mention violate the fashion brand's "substantive trademark rights," said Judge Robert Sweet.

As you might imagine, the USPA disagrees with the ruling, especially since a 2006 jury found that the double horseman image, when accompanied by the USPA logo, did not infringe upon the apparel market. So it looks like the USPA will be considering an appeal on this one, particularly because the logo/image dispute has been going on for years between the two organizations. When it comes to fragrances, would you be befuddled by the similar appearances of both brands' logos?

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karisaamy karisaamy 5 years
I always figured that USPA were almost a knock off brand to Ralph Lauren Polo and not even a good knock off, as the quailty was never good.
Jaime-Richards Jaime-Richards 5 years
I could see how it might be confusing with similar logos and all, but I think we're all savvy enough to actually make the distinction. I'd love to smell this USPA-branded fragrance, by the way!!
EvieJ EvieJ 5 years
@GummiBears: I agree with you about confusing the two brands for a while, but disagree about the quality. I've found that any Polo shirts I've bought in the last few years have faded way too quickly, even when washed in cold water and hung to dry. I think Ralph Lauren beats the USPA, but not Polo Ralph Lauren.
GummiBears GummiBears 5 years
For a while I was confused by the two brands. I thought USPA brand was the low-end version of Polo Ralph Lauren until some time ago. Clothing wise, Polo Ralph Lauren has it beat in quality.
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