Developed under the guidance of cosmetic-industry expert Eric Sakas, who spent years working with brands like Philosophy and famed makeup artist Kevin Aucoin, Vapour features 100 percent natural products with a minimum of 70 percent certified organic ingredients. As you know, the word "natural" isn't regulated when applied to cosmetics, but Vapour really lives up to its claims. The line is completely free of synthetic chemicals — no petroleum, parabens, or artificial dyes. Instead, the line gets its color and scent from mineral pigments, essential oils, and fruit extracts.
To find out why you might want to get on the Vapour trail, read my full review.
"OK," you're probably thinking. "Organic, nontoxic, we get it. But how well does this stuff work?" Fair enough. Honestly, even if this weren't a "green" beauty line, I'd be raving about Atmosphere Luminous Foundation ($38). It glides on smoothly and provides light coverage with a pretty glow. It doesn't feel like you're wearing makeup, and sometimes I forget that I'm wearing anything on my face at all. This is the first "green" nonpowder foundation that I can really get behind. (The matching concealer, unfortunately, is no match for my under-eye circles.)
Another standout is the Elixir lip gloss ($20). It's incredibly moisturizing thanks to castor oil and beeswax, and it is insanely shiny without looking too Pussycat Dolls. Siren lipstick ($19) has a softer shine, so it's a more natural-looking option. It doesn't go on with the smoothness that chemical-based lipsticks do, but the color payoff is good, and it keeps my lips from chapping.
All in all, Vapour is a great option if you're committed to living naturally, or if you just seek a fresh, no-makeup look. The fledgling brand has some real hits with the foundation and lip products. (The eye shadow and blush are the misses in my book, for what it's worth — nice colors, but they require more reapplication than I'd like.) The line isn't available in stores yet, but it's backed by a 30-day refund policy if you're itching to bring more natural cosmetics into your routine for 2010. If you try one product, make it the foundation — and be sure to let me know what you think.