Last year, the company began selling its products in CVS Pharmacy's Beauty 360. And with a new investor in place, Vincent Longo himself is now again able to work on what he's known for: creating innovative, stand-out formulations.
He'll completely revamp everything except for complexion products. New items will include Liquid Concealer ($28), formulated with arnica and peptides to reduce dark circles and puffiness; Pearl X Eyeshadows ($25), baked shadows with speckled colors; and Perfect Shine V Gloss ($22), glimmery pearl lip colors that add temporary volume. To see what other brand is also making moves to rise from the ashes, just keep reading.
Paula Dorf, also an indie brand, filed Chapter 11 bankruptcy protection in 2009. But with a new investor secured, expect to see the company double its distribution and to reenter department stores such as Nordstrom, Macy's, and Saks Fifth Avenue. Are you excited to see these brands making a comeback?