For daytime wear:
First smile to find the apple of the cheek, and then apply the color on the cheek directly, sweeping it up toward the temple like a semicolon. "I'm not a big fan of applying it under the cheekbone and contouring for day. You want the skin to look healthy and pretty. No one just flushes under their cheekbone," he explains. Instead, save contouring for nighttime or for dramatic looks.
Choosing a color:
"Here's my rule of thumb: If I'm doing daytime, I usually pick a really sweet color blush; something that looks really similar to when you flush or blush," Brett explains. Colors that are baby pink or apricot tend to be the most flattering, but avoid anything too brown or mauve, as those shades can look a bit flat. "I think a lot of women forget they are trying to mimic a healthy glow, like they just had sex," he adds. The key? Find something that "doesn't make you look feverish, but just a little amped up," he says.