But when it comes down to spending on either makeup or clothes, which option wins out? According to BuzzBack Market Research, it's cosmetics that people turn to more frequently for a pick-me-up. It could be that something as simple as buying a drugstore lipstick, which adds a little luxury to your life each day, brings on more lasting happiness than a clothing item that you would wear infrequently. What about you? Do you get more of a boost from a clothing purchase, or does a beauty acquisition give you the better lift?