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Who Owns What in the Beauty Biz?

The cosmetics section of just about any department store has dozens of brands, but many of the different lines are owned by the same corporate parent. Same thing at Target — a handful of corporations own almost everything you see in the beauty aisle.

Some beauty brands are owned by cosmetic behemoths, but others share corporate parentage with tire companies and grocery-store chains. Think you know who owns what? Take the quiz to find out.

Who Owns What in the Beauty Biz?

Which corporation owns CoverGirl?

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advo advo 8 years
5 out of 8, not that bad considering it's not that known who owns who in the beauty industry. Much easier in the fashion industry, it's either LVMH or the Gucci group PP-something, I think.
lrcaraway lrcaraway 8 years
5 out of 8. Better than I thought I would do!
lushylashes lushylashes 8 years
I got them all right. Really easy. Most of them I knew right off the bat but I did guess on #3 and #8.
swt-strwbrry-sgr swt-strwbrry-sgr 8 years
100 percentile baby
sparkleluvr sparkleluvr 8 years
yay, all correct!
emalove emalove 8 years
6/8, woo.
terryt18 terryt18 8 years
I always wonder about that too, Abbigail, with all the brands.
jacy33 jacy33 8 years
I didn't do too well, but learned a few things!
Abbigail Abbigail 8 years
I always knew that LOreal owned Kerastase and it always made me wonder how different the ingredients are in the higher end line and the lower end.
desodaro desodaro 8 years
7/8 only missed the restaurant question, :)
MzShanon MzShanon 8 years
Ops sorry for posting that list of alternative testing solutions twice!
MzShanon MzShanon 8 years
To iRose I do see where your coming from but if you've done your research you'll find out that there are plenty of alternatives to animal-testing. Also as a bunny lover and member of a rabbit rescue organization I have to say that if you love animals (assuming that you do since you have that cute kitty picture as your profile pic) there really is no reason to use them for animal testing. (I got this from a peta website) To date, several non-animal test methods have been formally validated and accepted by some countries as replacements for an existing animal test. Examples include: • An embryonic stem cell test, using mouse-derived cells to assess potential toxicity to developing embryos, has been validated as a partial replacement for birth-defect testing in rats and rabbits.(6) • The 3T3 Neutral Red Uptake Phototoxicity Test, which uses cells grown in culture to assess the potential for sunlight-induced (“photo”) irritation to the skin. • Human skin model tests such as the validated EpiDerm™ test, which has been accepted almost universally as a total replacement for skin corrosion studies in rabbits.(7) • The use of human skin leftover from surgical procedures or donated cadavers can be used to measure the rate at which a chemical is able to penetrate the skin. • The use of a clinical patch test in human volunteers, which can confirm that a chemical will not cause irritation or allergic skin reactions.(8) To date, several non-animal test methods have been formally validated and accepted by some countries as replacements for an existing animal test. Examples include: • An embryonic stem cell test, using mouse-derived cells to assess potential toxicity to developing embryos, has been validated as a partial replacement for birth-defect testing in rats and rabbits.(6) • The 3T3 Neutral Red Uptake Phototoxicity Test, which uses cells grown in culture to assess the potential for sunlight-induced (“photo”) irritation to the skin. • Human skin model tests such as the validated EpiDerm™ test, which has been accepted almost universally as a total replacement for skin corrosion studies in rabbits.(7) • The use of human skin leftover from surgical procedures or donated cadavers can be used to measure the rate at which a chemical is able to penetrate the skin. • The use of a clinical patch test in human volunteers, which can confirm that a chemical will not cause irritation or allergic skin reactions.(8)
caligirl101 caligirl101 8 years
I got half right...
MzShanon MzShanon 8 years
There ARE many alternatives solutions to animal testing maybe you should do some research. http://www.peta.org/factsheet/files/FactsheetDisplay.asp?ID=87 and if that doesn't convince otherwise you should watch the video on animal testing its just plain wrong and if you have cats or dogs as pets (i'm guessing you do love cats based on your profile picture) CATS AND DOGS are used for experiments for cosmetic purposes and thats just something we shouldn't support. http://www.youtube.com/watch?v=eikrtueR8KE
iRose iRose 8 years
So question, if companies don't test unsafe chemicals on animals, do you prefer that they test them on humans? Because it seems like everyone likes to bandwagon on no testing on animals, forgetting that companies need to try out testing products on a specimans that have similar biological makeup as humans. So should companies not test on animals ever and use human guinea pigs? How many of you want to volunteer to go and have a relatively unstable chemical injected into your bloodstream? Anyone?
leeluvfashion leeluvfashion 8 years
4/8. I only got no.'s 1,3,4,7 correct.
xmargarida xmargarida 8 years
wow very eye opening. I never paid attention to the companies. I went once to this Loreal Invitation Only Sale thing. And when I went I was so perplexed to why it was all Lancome Cosmetics and Maybelline Vichy Products and Redken Hair Products. Now it all makes sense :S
beeks beeks 8 years
Did anyone mention yet that L'Oreal also owns The Body Shop? However, The Body Shop maintains that none of their products, nor the ingredients used in said products during manufacture, are tested on animals. I only bring this up because Advah mentioned avoiding L'Oreal for this reason. By the way, I don't know if everyone is aware that a product can be labelled as not tested on animals, even if ingredients used in the product were tested on animals. So long as the final product itself is not animal tested, it's a-ok. In any event, I just wanted everyone to know that L'Oreal does indeed own TBS, and even though TBS still doesn't test on animals (and are actually moving toward becoming a 100% vegan or vegetarian store, I forget which, sorry!), ultimately your spending dollars ARE going towards L'Oreal with their products. Take that for whatever you think it's worth.
Rock-Sugar Rock-Sugar 8 years
7/8
Rock-Sugar Rock-Sugar 8 years
7/8
shalee55 shalee55 8 years
OK 7 OUT OF 8...NOT AWFUL
shalee55 shalee55 8 years
OK 7 OUT OF 8...NOT AWFUL
almost-famous almost-famous 8 years
No wonder i socred low.... I don't research the companies, I just wear them...;)
Tabloid Tabloid 8 years
7/8 Damned! I've forgot to answer 1 question. :(
Tabloid Tabloid 8 years
7/8Damned! I've forgot to answer 1 question. :(
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