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Why Fragrances Are Reformulated

Reformulation Station: Why Your Favorite Perfume Smells Different

Have you ever loved a scent, forgotten about it, then come back a few years later only to find that you aren't at all fond of it anymore? Recently, I was reading about the new version of YSL Opium, and it made me think about the prevalence of scent retooling. Most fragrances that stay out for more than a couple of years will be reformulated as a way to freshen the scent and attract a new audience, with new notes and sometimes an entirely different scent. Fragrance companies, however, don't usually make that clear when they relaunch a product. And while reformulation can sometimes mean the addition of cruelty-free ingredients or a subtle update to suit the tastes of a new generation, it can also spell disaster for the fragrance's original fans. Have you ever had something like this happen with a fragrance you love? And did you use the new version, or have to find a different scent?

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