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A Woman's Makeup Hobby Becomes a YouTube Sensation

A Woman's Makeup Hobby Becomes a YouTube Sensation

Have you ever thought, "Why didn't I think of that?" Yep, me too. Recently, I had one of those "WDITOT" moments when I read about Lauren Luke, a British woman who's risen to YouTube stardom by recording simple makeup tutorials. The one-time cab dispatcher started off in the biz by selling makeup on eBay. In order to cater to her customer's questions, she started doing video tutorials on YouTube. Her channel, Panacea81, has 4.5 million viewers. Next month, her own cosmetics line is due in stores and she's also got a book coming out in October. Pretty amazing, eh? Check out her work below. And as Luke would say in her signature sign-off, "Zoom, zoom."

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Join The Conversation
Toolip24 Toolip24 6 years
I have seen soooo many of this girls makeup looks! She's a total natural on camera, it really is quite endearing! She is a real talent!
cv1681 cv1681 6 years
wow had never heard of her. weird because i look around at a few girls' tutorials on YT. i love makeupgeek too, deanern!
pinkmystic pinkmystic 6 years
http://www.youtube.com/user/MichellePhan Michelle Phan's videos are very nicely done and cute.
untitled1 untitled1 6 years
I love her. I rarely ever wear make-up but I love watching her videos, she's such a sweet, down to earth woman. I'm one of her subscribers.
vrosapastel89 vrosapastel89 6 years
Shes amazing! I hope to learn a few skills from her =)
La-Tua-Cantante La-Tua-Cantante 6 years
I've been watching her videos for a while! She does a great job and I've picked up a lot of tips from her so it's nice to see her mentioned here!
ModernGraceKelly ModernGraceKelly 6 years
I started watching her videos on Youtube last year. She doesn't do them often anymore. I now watch Sam Chapman the makeup artist. Her name is Pixiwoo. She does fantastic makeup!
Mariannie Mariannie 6 years
Good for her.
MartiniLush MartiniLush 6 years
What a great story! :-)
genesisrocks genesisrocks 6 years
I love her! She is amazingggggg! I'm even wearing her Leona Lewis "Bleeding Love" look today. She's the best.
DeviousMuse DeviousMuse 6 years
I haven't watched hers all that may, but have loved Sarah Victor's "Beauty by Sarah" for sometime: http://www.youtube.com/user/SarahVictor
WiCkeD_LaDy WiCkeD_LaDy 6 years
really a book and a makeup line? wOw!! that's great, yea i have seen her on the YT, actually i got some pointers from her videos and love her accent, good for her.
melizzle melizzle 6 years
Proof that social media has value. :)
missyd missyd 6 years
what a wonderful lady! I am now a subscriber :p
Le_silla Le_silla 6 years
I love here, she is so sweet and down to earth. Such a naturel talent.
Deanern Deanern 6 years
she's really sweet but every time she gives the finished view of her eye i'm always appalled at her eyelashes.. they're always so clumped together and sparse looking. There are two others on youtube who I actually think do a better, more professional, job than her. MakeupGeekTV: http://www.youtube.com/user/makeupgeektv?blend=1&ob=0 MissChievous: http://www.youtube.com/user/MissChievous
momma-tikita momma-tikita 6 years
I've been a fan as well...love her personality! Shes fun although sometimes I dont understand her! LOL! I dont like the makeup in this vid though...
emalove emalove 6 years
I totally see it, Aimee! Definitely the same shape and I think hers are also green! I am a fan of her tutorials, I'm happy for her!
KadBunny KadBunny 6 years
Love her! I'm one of her gazillion subscribers. :D So charming.
aimeeb aimeeb 6 years
http://www.youtube.com/watch?v=ear-ZPBM1hY&feature=channel Her beginning still, you guys have similar eyes.
aimeeb aimeeb 6 years
I've watched soooooooo many of her videos. She is awesome!! Em there is a video of hers and in her still at the beginning all done up she reminds me of you. I must find it.
aimeeb aimeeb 6 years
I've watched soooooooo many of her videos. She is awesome!!Em there is a video of hers and in her still at the beginning all done up she reminds me of you. I must find it.
mscc mscc 6 years
I like that she doesn't use a script...the video definitely keeps you engaged.
Francoisehardly Francoisehardly 6 years
I've seen 2 other people's makeup tutorials. They're kind of fun to watch even though I don't wear a lot of makeup myself. I've considered doing some of the retro ones though since I love those makeup looks. I've never came across hers though. I have to admit, I started to consider if I would like to work as a makeup artist after watching some, but I don't even know where I would work doing that.
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