Skip Nav
Beauty Tips
6 Easy Ways to Instantly Declutter Your Vanity
Beauty Diversity
11 Black Beauty Innovators Who Are Breaking Down Racial Barriers
Beauty News
This New Trend Proves That Silver Foxes Come at Any Age

Are You Influenced By Perfume Ads?

How Much Does Advertising Affect Your Perfume Choice?

The first time I fell in love with a fragrance, I was in third grade. It was Givenchy's Fleur D'Interdit. My mother would always let me have the perfume strips from her issues of Vogue and Harper's, and I was enchanted by Laetitia Casta in the ad. I can't summon what the scent was actually like, and the bottle of it in my childhood bedroom has certainly long since turned, but I remember developing an affection for it after I loved the ad campaign. Much as we complain about advertising, in perfume's case it usually conveys very powerful and often seductive images. Have you ever had an experience like mine, or do you leave your eyes out of the equation when deciding on your scents?

Around The Web
Brooklyn Beckham's Burberry Campaign
Old-School Perfumes Latina Grandmas Love
Sexy Men in Fragrance Ads
Scented Jewelry

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

Join The Conversation
Yogaforlife Yogaforlife 6 years
I loved the Dior J'adore ads using Carmen Kass - but the scent, not so much. Soapbox - I used to buy perfumes that came in pretty bottles just to sit on my dresser - regardless if they smelled good or not.
Yogaforlife Yogaforlife 6 years
I loved the Dior J'adore ads using Carmen Kass - but the scent, not so much. Soapbox - I used to buy perfumes that came in pretty bottles just to sit on my dresser - regardless if they smelled good or not.
dootsie dootsie 6 years
I absolutely have to smell a scent before I'll spend a single cent on it. I hate florals, and I have over-complicated scents, so I just refuse to buy perfume based on pictures in ads or pretty boxes. However, a really nice ad campaign, bottle design or box can certainly entice me to seek out a sample!
amandachalynn amandachalynn 6 years
I remember reading an interview that P. Diddy did when Unforgivable Woman came out. He was saying that he had been surrounded by beautiful women for so long he was an expert and knew what they smelled like. That totally turned me off and I never looked at it. THen my hubby bought it for me for Christmas. I smelled it to be polite, and it smells so good! I wear it everyday now.
soapbox soapbox 6 years
Nope, the attractiveness of the bottle influences me more. I display my perfumes on my vanity table, so they also become part of my decor.
NurseKimberly NurseKimberly 6 years
A little
Dubn8tr Dubn8tr 6 years
None at all. I think all perfume ads are super cheesy, so they have zero influence. One of the beauty items that I am very "stable" with is fragrance. I will wear scents for years bc it's so hard to find one that I like. I may experiment at Sephora based on ads, but I have to really like the smell. For example, I HATED MJacobs' Daisy and SJP's scents (heavily advertised) but I adore HillDuff's.
Swangeese Swangeese 6 years
An ad may make me interested in the perfume and order a sample/use a tester, however I would never blind buy a perfume based on an ad. Fleur D'Interdit is a great fragrance however. I used to wear it all the time.
Swangeese Swangeese 6 years
An ad may make me interested in the perfume and order a sample/use a tester, however I would never blind buy a perfume based on an ad. Fleur D'Interdit is a great fragrance however. I used to wear it all the time.
lindac lindac 6 years
I go strictly by scent. Most commercials, like Anon #5 said, are rather stupid and I don't pay attention to them. Sometimes we play the "what the hell are they advertising?" game - could be blue jeans, perfume or dog food for all the sense they make.
ModernGraceKelly ModernGraceKelly 6 years
It doesn't so much now... but as a child/teen the glamour of it all was mesmerizing. So if you imagine that, then it makes sense. :) I felt the same way about Sun moon stars (Darryl Hannah was in the ad), Champs Elysees by Guerlain (with a French actress- forgot her name Sophie maybe...?), and many more.
AmberHoney AmberHoney 6 years
No! Like other stated, I may check it out, but if I don't like the smell it's a no sell.
Ellenora Ellenora 6 years
Nope. It's hard to be influenced to buy a perfume bottle when you're super allergic to fragrances!
lizlee89 lizlee89 6 years
not really. like Anonymous #5, I also loved the ads for Miss Dior Cherie but I still haven't checked out the ads. but a cool ad will catch my interest; it just won't make me rush out to buy a scent...
mek123 mek123 6 years
I might check out a scent because of the ad, but would never buy one that I didn't like even with a great ad.
neonbee neonbee 6 years
If the perfume ad caught my attention, then I check out the perfume. It doesn't necessarily affect my purchase though.
arcticpuppet arcticpuppet 6 years
i usually see the ad after i buy the perfume!!
tlsgirl tlsgirl 6 years
A cool ad might make me check out a new scent, but if I don't like the way it smells no matter of advertising is going to change that.
Latest Beauty
X