Skip Nav

Are You Influenced By Perfume Ads?

How Much Does Advertising Affect Your Perfume Choice?

The first time I fell in love with a fragrance, I was in third grade. It was Givenchy's Fleur D'Interdit. My mother would always let me have the perfume strips from her issues of Vogue and Harper's, and I was enchanted by Laetitia Casta in the ad. I can't summon what the scent was actually like, and the bottle of it in my childhood bedroom has certainly long since turned, but I remember developing an affection for it after I loved the ad campaign. Much as we complain about advertising, in perfume's case it usually conveys very powerful and often seductive images. Have you ever had an experience like mine, or do you leave your eyes out of the equation when deciding on your scents?

Latest Beauty