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Are You More Likely to Buy Products at Demos?

Product demonstrations are one of the top marketing strategies of all time. It's the whole try-it-and-buy-it mentality, perhaps with a little sales pressure built in. Not surprisingly, a recent study concluded that in-store cosmetics demos really do work.

In fact, at a Neutrogena makeup event held recently at Meijer stores, of the 67 percent who previously had not tried the brand, over two-thirds made a purchase right then and there. What's your experience with sampling events? Do you "brake for demos" are you not easily wooed by the claims of the presentation?

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emalove emalove 7 years
I agree, Eshellmoyer.
eshellmoyer eshellmoyer 7 years
if it's a demo on another person, probably not, but if it's an actual consultation I'm almost always more likely to buy more because there are a lot of talented artists in stores who are able to find perfect shades that I wouldn't necessarily think to try.
Advah Advah 7 years
Not sure of how to understand "demo" - if it's a plain demo, I won't. If it's a makeover, I most likely will, but that's because I get makeovers when I'm looking for a specific product and want to see how it looks on me first.
Allytta Allytta 7 years
No. Actually I'm less likely to. But if it's on this or thebeautybrains blog - i'm definetely hunting down a sample and giving it a go. I'm in the middle of discovering the beauty of shu uemura oil cleanser and on a verge of buying a whole bottle, just need to figure out which one will suit me better,
leslievanhouten leslievanhouten 7 years
Technically, a cosmetics makeover is a demo; even facials and blow outs are a demo. Most salons and spas make much of their profit on the retail side, not the service. Am I more likely to buy bumble if my stylist uses it and it makes my hair fab? of course! Same with all the skincare my aestheticism pushes at the end of a treatment. Now if you are talking about one person with a headset, doing essentially a live informercial demonstration...yes, those work too. But I'm a shopper. I'll buy pork loin on sale at Costco because a short woman handed me a sample in a dixie cup.
leslievanhouten leslievanhouten 7 years
Technically, a cosmetics makeover is a demo; even facials and blow outs are a demo. Most salons and spas make much of their profit on the retail side, not the service. Am I more likely to buy bumble if my stylist uses it and it makes my hair fab? of course! Same with all the skincare my aestheticism pushes at the end of a treatment.Now if you are talking about one person with a headset, doing essentially a live informercial demonstration...yes, those work too. But I'm a shopper. I'll buy pork loin on sale at Costco because a short woman handed me a sample in a dixie cup.
Dana18 Dana18 7 years
No, I like what I like. A Demo is not going to convince me to buy it.
c4rolin3 c4rolin3 7 years
at MAC you can pay about £25 to get your make up done by them.... full face, eyelashes and eyemakeup etc.... you then can take away £25 worth of products with you so effectively you get your make up done free. I think this is a better idea as you actually get to chose what to have done and it's not necessarily a sales pitch of 'this looks good on you' when you know it doesn't!
c4rolin3 c4rolin3 7 years
at MAC you can pay about £25 to get your make up done by them....full face, eyelashes and eyemakeup etc....you then can take away £25 worth of products with you so effectively you get your make up done free.I think this is a better idea as you actually get to chose what to have done and it's not necessarily a sales pitch of 'this looks good on you' when you know it doesn't!
hippiecowgirl hippiecowgirl 7 years
I'm absolutely more likely to buy a product at a demo, especially if it's a new-to-me brand or a newly released product.
aimeeb aimeeb 7 years
Not really because who knows if it will work the same on me, but seeing it first hand always helps a bit.
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