The other day, after it was revealed that Abercrombie & Fitch spent more than $3 million on pumping one of their colognes, Fierce, through their stores, many of you wrote in to say how little you loved the scent being wafted through A&F. And now, the New York Post is reporting that a new NYC Hollister store at the corner of Houston and Broadway is being protested by people made miserable by fragrance being pumped from the store out onto the street. A similar situation occurred with a Diane Von Furstenberg store last July, and it seems that instances of people getting angry about, and sick from, the overuse of scent machines just keep getting more frequent. Do you think these are isolated instances of overproduction in the smell department, or are these scent machines generally a problem? And how bad would it have to be for you to protest one of these stinky stores?
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