Skin that's exposed to sun can be sensitive, so your initial reaction may be to go for a gentle cleanser. However, some spots on your face may be super dry, while some may be oily. Either way, you want to increase cell turnover. A product that's meant to balance the skin's pH should help, like Boots No7 Beautifully Balanced Purify Cleanser.
Wash with a balancing cleanser
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