POPSUGAR: You've been the face of Balenciaga for a few seasons now. What draws you back to the house?
Kristen Stewart: Following through with the telling of the whole story — the basis of where the perfume lives. Nicolas [Ghesquière] started with Florabotanica and the idea that that girl was traversing this dangerous but beautiful and exotic garden. And she was sort of extracting these scents and becoming herself. And it continued, and the story was just awesome and interesting. We always planned on following through with it.
PS: What was it like shooting the new campaign?
KS: It was fun and cool. The imagery that is on my body was physically there. The flowers were all handmade, perfectly formed paper flowers. It was cool to see those in person.
PS: Explain the decision to go topless for it?
KS: It was just about being simple. We had no intention of suggesting that I was completely naked. It was just about making it about the fragrance and the imagery.
PS: How would you describe your beauty look in the ad?
KS: It was taking something clean and making it slightly more mature and a little bit more daring. The first ad was really clean makeup and not much going on. In this one, it's a bit more forward.