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POPSUGAR: What is the key to purchasing a scent online? Do you have any tips for first-timers?

Pinrose: Whether you're buying online or in a store, we always recommend to wear a fragrance for a full day before buying a full bottle. It's important to live with a fragrance — to see if you enjoy how it evolves and mixes with your skin. That is why we encourage our customers try three fragrances at home before they make a purchase.