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Nivea, 1911

For over 100 years, the white cream in the blue jar has been a leader in skin care. It's even in the running for the Cosmetic Executive Women's Iconic Beauty Award this year for its longevity. The original bottle was actually yellow, not blue, but the formula has stayed the same as its German roots. These days, Nivea is also known internationally for its wide range of body-care products and lip balms.

The iconic product: Nivea Creme ($7)