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Carmex, 1937

Alfred Woelbing will be remembered as the original kitchen mixologist. He created Carmex lip balm as a solution for his own cold sores, and even then it was packaged in bright yellow jars. Even a lanolin ration during World War II couldn't stop production. Now what started as a DIY recipe has expanded to have worldwide fans including NBA star LeBron James.

The iconic product: Carmex Lip Balm ($2)

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