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Erno Laszlo, 1927

Dr. Erno Laszlo started his skin care business by treating a Hungarian princess with acne . . . you can't get more luxurious than that! His successes drew Hollywood actresses like Ava Gardner, Marilyn Monroe, Audrey Hepburn, Greta Garbo, Jacqueline Kennedy, and Grace Kelly to become faithful followers.

The line started with Phormula 3-1 and eventually sold in Saks Fifth Avenue. As with all exclusive brands, Laszlo's New York-based institute had a strict (and supersecretive) membership clause.

The iconic product: Erno Laszlo Phormula 3-9 ($265)