As usual, the Asian beauty market was one step ahead of the game. The brand we now call Shiseido began as a pharmacy in Tokyo. The company launched its first skin care product in 1897 (and the Eudermine toner is still available today).
Over 140 years after its inception, Shiseido is still making innovations in skin care and cosmetics. The brand has also been a leader in Japanese culture. The original parlor was the first to sell soda water and ice cream in Japan.
The iconic product: Shiseido Eudermine Revitalizing Essence ($79)