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SkinOwl Eye+

We're not lying when we say that one day, you wake up at the age of 27 and notice lines. Everywhere. Where exactly did those come from? Truth be told, I never fancied myself as an eye cream chick, mostly because I didn't feel they actually worked for me. Keyword being didn't. SkinOwl's Eye+ ($46) is unlike any other eye cream you've put on your skin. For starters, it's not a cream or a serum. It has a gel-like consistency that reminded me a bit of Jell-O, but when applied to my delicate eye area, it melted into my skin. Hyaluronic acid is the superstar ingredient here, helping to firm and diminish creases by delivering moisture deep within the skin. I use it morning and night, even under makeup — it's lightweight consistency works great as a primer, too.

— KJ