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Beautycounter

Dedicated to making safe products and keeping the exclusion of anything harmful or carcinogenic in mind (check out their handy Never List of ingredients they won't use), Beautycounter has a full skin care and makeup line that is meant to look and feel as luxe as anything you could buy at a high-end department store. Founder Gregg Renfrew wanted to make products that any women would feel good about pulling out of her purse or having sit on her vanity, and the sleek design reflects that promise. And you can either buy it on the brand's website or from one of their local consultants.

Product to Try: Nourishing Cleansing Balm, $75

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