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In Your 20s

Dr. Herz's study proved that young women are most influenced by the ads they see in magazines and on television. So, with a high-profile celebrity spokeswoman like Kristen Stewart, it's no surprise Balenciaga Rosabotanica ($130) is a popular fragrance among trendy 20-somethings.

Read More Beauty ShoppingPerfumeBalenciagaKristen Stewart