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Jessica Cruel and Valerie Adams-Cruel

Even though my mom doesn't wear makeup every day, she has a strict brow policy. She always brightens up her face by adding a bit of brow gel or shadow to her arches before going out. Surprisingly, I have heard this same advice from professional makeup artists over the years. If you only have time for one thing, the brows are the best place to start.

— Jessica Cruel, assistant beauty editor