I am naturally very pale skinned, but I never seem to plan my self-tanning properly and end up leaving it too late to apply the product before a party or wedding. So this new launch from he-shi is a godsend. It develops in an hour, so it can be quickly applied and rinsed off in the time it takes me to decide what I'm wearing. Finally, Summer pastels are no longer off-limits!
— Gemma Cartwright, UK editor