Crouch suggests coating your lids with eye shadow primer so that the product stays. "This ensures it won't melt in the sun or crease," she said. Then, she added a concealer over the primer and all around the eye to neutralize the redness in the eye. "It keeps the color and makes your eyes look less tired," she added. Using a brush to apply the product will ensure it looks smooth, well-blended, and not cakey.