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Burberry Beauty Fresh Glow Blush

I find many cream blushes too heavily pigmented for my pale skin, and I often end up looking like a clown even if I apply sparingly. But with its 50 percent water content, it’s almost impossible to overdo it with Burberry Fresh Glow Blush ($38). The cooling gel-like feeling is also perfect for warm days, when thicker formulas can feel sticky and greasy.

— Gemma Cartwright, POPSUGAR UK Fashion and Beauty Editor