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So what's in a name? "We love the song, and 'You & I' makes it personal," Liam said. "Often the simple ideas are the good ones."

The boys note that the floral and fruity scent comes from their personal research, including what their girlfriends wear. Liam explained that the inspiration really comes from "what we liked and didn't like about girly smells."

But who are the women the group dreams of wearing their scent? Liam confessed, "I'm getting struck for Scarlett Johansson these days." And for Louis, "Who am I gonna say? Natalie Portman. I think she's beautiful."

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