Beauty in New York City founder, Kristine Ayala founded the site in June 2011 as an outlet to share her love of the beauty and fashion world. She's an industry insider who currently works in NYC as a social media strategist for top beauty brands. You can usually find her rockin' nude lips and eyeing something sparkly. What can you hope to find on Beauty in New York City? Reviews of the latest cosmetic products, best places to visit in NYC, information on upcoming fashion and beauty launches, complete coverage of New York Fashion Week, and trend updates.