Skip Nav
Soothe Your Work-Addled Brain With This Website of Sounds
6 Reasons a Cruise Ship Is the Best Retirement Option
Budget Tips
12 Personal Finance Moves You Should Make by Age 30

Cheese-Grater Business Card

Gimmicky or Genius: The Cheese-Grater Business Card

Bon Vivant, a specialty cheese store in Brazil, commissioned ad agency JWT to come up with a creative business card. The result is a grater business card. What's ingenious about this is that customers who are buying cheese from the store have a high chance of using the grater, thereby reinforcing the store brand in their minds. And who doesn't love a functional business card over a boring calling card that you'll probably toss in the trash?

What do you think — gimmicky or genius?

Around The Web
Join The Conversation
Cool Amazon Products
First-Time Car-Buying Stories
Biggest Waste of Money
KonMari Method Criticism
Target Facts
Best Websites to Save You Money
Tips For Saving Money at Starbucks

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Career
All the Latest From Ryan Reynolds