Skip Nav
Personal Essay
An Open Letter to the Boss Who Hazed Me
Money
6 Reasons a Cruise Ship Is the Best Retirement Option
Personal Essay
Why You Shouldn't Go to Law School

Using Google AdWords as a Job Search Tool

Rethink Your Job Search Using . . . Google AdWords?

I thought I’d heard every unconventional job search method in the book — anyone remember the face-cake lady, or the resume t-shirt? — but apparently I was wrong. Copywriter Alec Brownstein tried an even more unusual approach: using Google AdWords to attract his prospective employers' attention.

Brownstein — banking on the fact that everyone Googles themselves at one point or another — bought the names of five creative directors he wanted to work for on Google AdWords. When they (or anyone else) Googled their names, an ad from Brownstein came up with a link to his website. Want to find out if it worked? Then keep reading.

Of the five creative directors whose names Brownstein purchased, four of them offered him interviews. And ultimately, two of them offered him a job. His gamble totally worked; he’s now working for Y&R New York, his dream job.

Like any unconventional job-seeking approach, this easily could’ve backfired on Brownstein — but the point is, he took a risk, and it worked. Would you try something like this, or have you already?

Around The Web
Join The Conversation
lilkimbo lilkimbo 6 years
I think it worked for him because of the field he was getting in to. It is a great story, though, and I'm glad it worked!
bingbingboom bingbingboom 6 years
I read about this the other day. It's a cool idea, but I hope his CPCs were low before he landed on a job.
skigurl skigurl 6 years
wow, i can't believe it worked for him...pretty cool idea!
Jobs For Creative People
Highest-Paying Jobs in the US
How to Respond When Asked For Salary Requirements
Jobs For People Who Like to Read
What to Name Your Resume and Cover Letter
Reasons an Employer Hasn't Called Back After a Job Interview
Best Time of Day to Send in a Job Application

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Career