Gwyneth Paltrow may have some competition as Hollywood's reigning domestic expert! After launching her lifestyle company, Goop, five years ago, Gwyneth has seen many celebrities follow in her footsteps and found lifestyle brands. The newest gal who's stepping up to the plate is Blake Lively. We explain why Blake has a shot at competing with Gwyneth with the help of entertainment editor Maria Mercedes Lara.
On Allie: Black Halo